Our Story
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The Journey​
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Dhupchaanv — Where Threads Remember the Sunlight
Some stories are not written — they are woven.
Woven in silence, in slowness, in love.
In India, we know this well — that between the brightness of dhup and the coolness of chaanv, life gently unfolds.
Dhupchaanv was born in one such moment — not of grandeur, but of grace.
What began as a dream on Instagram in June 2023 soon found its name, its heartbeat, and its purpose. Legally known as Manjas Label LLP, this journey is less about business, more about belonging — to our roots, to our hands, to our heritage.
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What We Believe In
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At Dhupchaanv, we don’t chase trends — we honor time.
We celebrate handmade over hurried, and stories over styles.
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We work with over 30 artisans across India — those who hold in their fingers the memory of generations.
Block by block. Thread by thread.
We bring to you textiles touched by the sun, dyed with the earth, and woven with patience.
Our mission is to keep India’s artisanal wisdom alive and thriving — and to do it sustainably. With natural dyes, slow processes, and mindful choices, we walk gently — toward a future that respects the past.
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At Dhupchaanv, we believe fashion can pause.
It can breathe.
It can honor the land it comes from.
Meet the Founder
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Dhupchaanv is the soul-child of Mrs. Mansi Vyas, an Industrial Psychologist and the founder of Trace Next HR Consulting. After 13 successful years in the corporate world, she chose to follow the quiet call of her heart — returning to her roots, to her love for India’s rich textile legacy.
You may find her in our product photos, in our videos, or behind the screen responding to your messages — always present, always passionate.
Her journey is a reminder that it’s never too late to begin again. And from that beginning, Dhupchaanv emerged — with warmth in its name, and purpose in its spirit.
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Where We Are Today
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On January 1, 2025, we launched our website — our little digital home.
We're still small, still learning. But every order, every message, every kind word fuels our belief that slow is sacred.
Because Dhupchaanv isn’t just ours. It’s yours too.
It belongs to every woman who pauses to feel a fabric, who smiles at a story, who believes in craft over commerce.
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Come Walk With Us
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When you choose Dhupchaanv, you carry with you a piece of heritage, a voice of a craftsperson, and a promise — to tread gently, beautifully, and consciously.
Let’s walk this path together —
toward a world where India leads with its craft, heart, and mindful fashion.
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